by Jeff Lee | Jul 25, 2026
Somewhere between 89% and 94% of marketers are now using generative AI inside their content workflows in 2026, and that single number explains why Google has sharpened its rules around thin, mass-produced pages. The 2026 Google generative AI content guidance draws a...
by Jeff Lee | Jul 13, 2026
Why Your Google Business Profile Matters (and Doesn’t) For AI Overviews Ever wonder why some businesses show up in Google’s AI answers while yours doesn’t? You’re probably asking the right question at exactly the right time. AI Overviews...
by Jeff Lee | Jun 15, 2026
Your About page may look fine, but it might not win trust. Visitors skim, leave and never come back. A survey found 52% of shoppers check an About page before they buy. That matters because trust drives sales. I know the common mistakes. I started Jeff Lee Copywriting...
by Jeff Lee | May 25, 2026
Back in 2010, I founded Jeff Lee Copywriting to help small business owners cut through the noise online. My background in marketing and communications gave me a sharp eye for what makes web copy actually work, and what makes it fall flat. Here’s a fact that...
by Jeff Lee | May 20, 2026
You’ve poured hours into building your website. The copy feels solid. Yet your pages sit buried on page three of Google, and visitors rarely turn into customers. That stings, especially when you see competitors ranking above you with seemingly average content....
by Jeff Lee | May 18, 2026
Wondering if hiring a copywriter is still worth the investment in 2026? That’s a fair question, especially with AI tools now generating full pages of content in seconds. Since founding Jeff Lee Copywriting in Australia in 2010, I’ve watched this industry...
