Keyword SEO is about the most basic way there is of designing your website to be found by people looking for your kind of information. When you look for something on the Internet, how do you start? You try to put a couple words together for a search engine to go on that you think would describe the thing you want, really well.
That’s a keyword or keyword phrase – the specific series of words that you use. The thing is, you don’t just pick that phrase out of thin air. You do it, because to your mind, those are the words that seem to make sense for the thing you’re thinking of. If you search on the Internet for “comfortable shoes” for instance not only does the search engine have the programming necessary to know that you’re looking shoes for people and not horseshoes, it also knows enough to see that possibly, you’re a woman and a senior citizen.
It knows this because the programmers on the search engine have done this kind of social research to find out what kind of words men, women, people of different age groups and so on are likely to use. If search engines were the way they used to be 15 years ago, if you searched for shoes, you’d get results for horseshoes and brake shoes as well.
Well, what this means is that if you’re designing a website, you want to pay very close attention to keyword SEO. You want to look for the kind of words that your target audience will tend to use it in general to describe the kind of product or information you have. The search engines can be a great deal to help assisting you in finding out what kinds of keywords your target audience uses.
The smallest things can make the biggest difference. For instance, if you design a website for the asthma treatments, if you find that the keyword phrase as “asthma treatments” is very popular and that it gets 10,000 searches every month, that’s what you should use on your website. If you got careless when you were actually writing material for your website and used the keyword phrase “asthma treatment” instead, that might make a huge difference to who is able to find you on the search engines.
To you, the two seem virtually identical. But you see, most people don’t search in the singular. They search in the plural. A competing website that uses the plural all over the place is right away going to appear a lot more relevant to the search engine. And it’s going to push your website down and put them up there.
Yes, keyword SEO may seem a little crazy. But if you’re just starting out and you want your website to be popular, you had better target everything to keywords that the search engines consider popular.